I feel very privileged to be filling the role of Acting Executive Director, Foundation at this exciting time for Bethany. Our job in the Foundation is to connect donors and their giving to the great work that all of you do every day in service to Bethany residents and families. While a big part of our focus right now is on completing a $5 million capital campaign for Riverview, we also have the honour of talking to donors every day who care deeply about the Bethany site or program that has touched their life.
People often say “It must be tough out there for fundraising these days.” In many ways it is. The changing nature of our economy in Alberta has impacted everyone, including our donors. Probably like most of you, Bethany donors receive lots of requests for donations from many different organizations. My mailbox at home seems to have an ‘ask’ in it every day. It has become more important than ever for us to help our donors see that the dollars they give to Bethany are spent wisely and really make a difference to the lives of the people and communities they care about.
What gives me great optimism about fundraising these days is that you – our People of Bethany – are the secret ingredient that helps our organization rise to the top of the list when donors are thinking about where to make their donation. Whether you’re bringing your expertise to help us talk to donors about a particular program or need, greeting a donor with a smile as we tour through your site, or letting them get a glimpse of your kind, compassionate care in action…you’re bringing Bethany’s mission to life for our donors – thank you!
With appreciation,
– Gail
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