A Message from the President and Chief Executive Officer

Bethany is committed to living into our mission of creating caring communities to ensure those we serve receive high quality services. In order for us to do this we must have strong relationships with external partners. Positioning Bethany as a leader within our sector will ensure that we are able to influence important decisions that impact our residents, tenants and employees.

Over the last couple of months I have been very focused on raising Bethany’s profile with our newly elected government. You may wonder why this is important for you and your role at Bethany?

Bethany employees have an important role in building these important relationships. Each of us can be advocates for system improvements. We can do this by engaging with our local elected officials and sharing Bethany’s key messages in a consistent manner, helping them to understand what we need to do to ensure the system is responsive to the needs of those we serve.

As a trusted partner Bethany is called upon to be an advisor on policy decisions that can have significant impacts on residents and employees. We want to ensure we are able to inform decisions that impact care and housing, drawing from our 74 years of experience as a service provider.

In addition to building strong relationships with government it is critical that we engage with other care providers and organizations that influence care and services. This includes Alberta Continuing Care Association, Health Quality Council of Alberta, academic institutions and others. These conversations will shape the future of seniors care in Alberta and Bethany needs to ensure we have a voice heard at these tables.

Every employee is an ambassador for Bethany. During Stampede, we hosted a number of government officials who engaged in conversations with employees, residents, family and volunteers. These moments create amazing opportunities to share Bethany’s story and your experiences working with residents and tenants.

Thank you for your ongoing commitment to our mission of creating caring communities and for being Bethany Ambassadors!As always, I welcome your feedback at: jennifer.mccue@bethanyseniors.com

— Jennifer

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