As you read the following two updates about a recent gift to Bethany, what do you find yourself thinking or feeling?
1. The Cochrane Activettes recently made a donation to Bethany Cochrane. The contribution was used to support our residents’ participation in warm water therapy at the local sports centre.
2. Bethany Cochrane recently partnered with Spray Lake Sawmills Family Sports Centre to give our supportive living and long term care residents the opportunity to take part in weekly warm water therapy. The Sports Centre closes for ‘senior swim’ and has purchased appropriate water equipment including walkers, wheelchairs, exercise bikes and flotation devices to allow our seniors to enjoy spending time in the water. While a few residents were a little apprehensive about their first time in a pool in a very long time, their worries were soon allayed and the activity is being universally enjoyed by everyone. Our Cochrane Site Administrator, Jennifer Vance, attended the first session and said: “The smiles on their faces said it all. We saw wheelchair-bound residents freed of their physical limitations. One of our residents sat in the pool with her toes peeking above the water as she rested her legs on her walker. Another was able to ride the underwater stationary bike. After the first swim, I asked one of our seniors how it was. She replied, “I was nervous when I woke up this morning but I would do it again”. And not only has she done it again, she’s also decided to learn how to swim at the age of 92!
The first update relayed the facts of a recent gift to Bethany, but the second one brought this donation to life for me. In my mind, I saw the pool, saw the smiles on residents’ faces, and felt a different level of gratitude for the Cochrane Activettes’ gift. What about you?
When it comes to charitable giving, stories are important. They usually make us feel something – perhaps sparking a personal memory or giving emotional context to what we’re being told about an organization’s work. They often inspire us to take action. To make a gift. To volunteer. Or simply to pass it along, telling someone else the story and, in doing so, creating more awareness and understanding about an organization’s mission.
Stories happen at Bethany every day – bringing our mission to life.
At the Foundation, we don’t always get a chance to see the stories unfold right in front of us like so many of you do in your daily work. I invite you to share those great moments with us here in the Foundation more often. We can them pass them on to Bethany donors so they feel something, too…and so they know they are a part of something meaningful.
Thanks for all the stories you’re creating at Bethany!
– Gail